I came into the field of supply chain management in 2004. The master project for my MBA program in that period was on ‘Collaborative Planning in the Extended Supply Chain’. Key questions to be tackled were ‘how do we quantify the benefits’, ‘how do we create mutual trust’. The breakthrough of internet technologies were assumed to drive the adoption of CPFR, Collaborative Planning Forecasting and Replenishment. 2006-2009 I did a PhD on Multi-Echelon Inventory Optimization. It certainly helped me to define the ‘business case’ for collaboration. Basic principle of Multi-Echelon is we need to let go of a ‘local’ or…